By ensuring credibility in social media, one must be able to build a community with common ideals to share and cause to engage. Online communities allow people to interact more with their audience. Thus, increasing their influence and their followers.
In order to achieve that, user must always remember to engage and allow their audience to interact with them by using hashtags that are relevant to the issue.
Also, to achieve that, we need to allow ourselves to have a variety of content to follow and tweet to our audience to spark up conversations.
Always remember that in the social media, we need to engage to grow our followers and our influence, to build credibility.