Tweets with hashtags get two times more engagement than tweets without.
Before we start our discussion, let us first reintroduce ourselves about the question: What is a hashtag?
Twitter defines a hashtag as:
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
Twitter has also cited ways on how to correctly use #hashtags
- If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet
- Don’t #spam #with #hashtags. Don’t over-tag a single Tweet.
- Use hashtags only on Tweets relevant to the topic.
Also using more than two hashtags has an effect on your tweet according to an article by Buffer they mentioned that:
Tweets with one or more hashtag are 55 percent more likely to be retweeted.
Dan Zarella discovered this effect in a study on retweeting behavior that included more than 1.2 million tweets. The large scope of the study made for a 99.9 percent confidence interval with the results.
The one caveat to hashtags on Twitter might come for those brands looking to gain clicks on Twitter ads. In the case of advertisements, Twitter found that tweets without a # or @-mention generate 23 percent more clicks.
The reason? Hashtags and @-mentions give people more places to click inside a tweet instead of focusing solely on a call-to-action.
Use hashtag well. Happy tweeting