The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
Ever wonder how a trend can be set?
It’s all about the hashtag that lies behind that’s ‘Trending Topics’
Twitter set the internet with the new language of hashtag as it can channel trends when mentioned multiple times. These hashtags are then attached to tweets so when a user searched for a specific hashtag a set of tweets will appear.
Hashtags are essential in finding your content because it lies on the interest of the people.
It’s proven its worth as a way of creating new contents for new audience, spark an issue to raise awareness, and as an emerging form of disaster response.
When you’re thinking of hashtags that you could use to engage with your audience, it’s also beneficial to look towards your audience. Find the keywords and hashtags that are already associated with your brand, and bolster the positive ones.
As content creators, it is essential for our daily stay in the internet to know the popular hashtags so that we can jive into the trends and create relevant content.